李永適 ( Yung-Shih Lee ) is a veteran editor and publisher known for elevating cultural, environmental, and scientific storytelling across Asia. Through his leadership at National Geographic, he expanded high-quality photojournalism and narrative reporting, shaping how readers engage with nature, conservation, and global culture. His career spans work across five continents, from field assignments to large-scale editorial direction, establishing him as a key figure in modern magazine publishing. At Boulder Media, he continues to foster visual literacy, support photographers, and champion meaningful stories that bridge science, exploration, and human experience.
CEO of Boulder Media Inc.
Editor-in-Chief of National Geographic Magazine (Traditional Chinese Edition)
Founded Boulder Media Inc. & Beijing Boulder Creative Culture Communications Co., Ltd.